www.cyclehero.com
Tomorrow's Climate Today's Challenge CTC
For Layout Only For Layout Only For Layout Only For Layout Only For Layout Only For Layout Only For Layout Only
For Layout Only
Home CycleHero - The Movie Making of the movie Where can you see it Competition Competition Entries
For Layout Only

CycleHero - The Movie
The CycleHero one-minute Cinema advert was directed by award winning short filmmaker Paul Fuller and features the voice of newsreader - and President of CTC - Jon Snow (pictured). The ad was funded under Defra's 'Tomorrow's Climate, Today's Challenge' initiative, produced by Sauce with music from brothers John & Simon Andrew.

The film aims to raise awareness of the impact of transport choice in helping combat climate change. This is done in a positive fashion by highlighting the simple fact that cycling is good for you, good fun and good for the environment. The star of the film is our cycle hero Genevieve Lake (pictured), supported by a cast of hundreds. The stars of our campaign to save the planet will be you.

The advert was shown in cinemas across the UK in June / July and was seen by at least 5 million cinemagoers. The advert is featured on the front page of this site or is available on DVD - for a free copy (while stocks last) contact us at:

CTC Climate Change Project

CTC
Parklands
Railton Rd
Guildford
Surrey GU2 9JX

Tel : 01483 238317
Fax : 0870 873 0064
Email : climatechange@ctc.org.uk



Jon Snow - Newsreader and CTC President
Jon Snow - Newsreader and CTC President





Genevieve Lake
Genevieve Lake
For Layout Only
CTC Pedal for the planetCTCGive your car a restCTCCycling is sexy and helps tackle climate changeCTCCycling is good for you – and good for the planetCTCYou don’t have to be a Superhero to save the Planet – get on your bike!CTCWin a Specialized bike as seen in the filmCTCThere are five million adult cyclists in the UK – join them and help save the planetCTCCycling means... fun, freedom, fitness and a healthy planetCTCCalorie count while you carbon countCTCCycling means no traffic jams and no parking problemsCTCCycling is responsible for no CO2 emissionsCTCCycleHero is the first cinema ad to link how cycling can help climate changeCTCJoin CTC – and help us tackle climate changeCTCThe first mile in the car does the most damage – try cycling insteadCTCTake CTC’s cycling for change challenge - and take the bike